American Family Life Insurance in the USA 2024

Pros & Cons


  • Fewer customer complaints than expected for a company its size.
  • Many coverage types offered.
  • Wide range of discounts.


  • Not available in all states.

American Family earned 5 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.

American Family is the nation’s ninth-largest auto insurance seller and has far fewer than the expected number of auto insurance complaints for a company its size. 

American Family is a good auto insurer for most customers. The company also offers a wide selection of other insurance products, so if you’re looking for a one-stop shop for insurance, American Family might be a good fit for you.

In the United States, securing life insurance is a critical financial decision for many families. American Family Life Insurance is one option that individuals often consider due to its widespread availability and various coverage options. Like any financial product, American Family Life Insurance comes with its own set of pros and cons, which individuals should carefully evaluate before making a decision.

Pros of American Family Life Insurance:

1. Financial Security for Dependents:

American Family Life Insurance provides financial security to dependents in the event of the policyholder’s death. It ensures that loved ones can maintain their standard of living, pay off debts, and cover essential expenses such as mortgage payments, education costs, and daily living expenses.

2. Flexibility in Coverage Options:

American Family Life Insurance offers a range of coverage options to suit different needs and budgets. Policyholders can choose between term life insurance, whole life insurance, universal life insurance, and other specialized policies tailored to their specific requirements.

3. Cash Value Accumulation:

Permanent life insurance policies, such as whole life and universal life insurance offered by American Family, accumulate cash value over time. Policyholders can access this cash value through loans or withdrawals during their lifetime, providing a valuable financial asset that can be utilized for various purposes.

4. Tax Benefits:

Life insurance death benefits are typically tax-free to beneficiaries under current tax laws. Additionally, the cash value growth within permanent life insurance policies grows tax-deferred, allowing policyholders to maximize their savings over time.

5. Peace of Mind:

Knowing that loved ones will be financially protected in the event of one’s passing can provide peace of mind and alleviate worries about their future financial security. American Family Life Insurance offers this peace of mind, allowing individuals to focus on enjoying life without the constant fear of leaving their family in a precarious financial situation.

Cons of American Family Life Insurance:

1. Cost:

Compared to term life insurance, permanent life insurance policies offered by American Family tend to be more expensive. The premiums can strain the budget, especially for families with limited financial resources. Maintaining coverage over the long term requires a significant financial commitment.

2. Complexity:

Permanent life insurance policies, with their cash value accumulation and investment components, can be complex financial products. Understanding the various features, fees, and potential risks associated with these policies requires careful consideration and financial literacy.

3. Limited Investment Options:

While permanent life insurance policies offer a cash value component that accumulates over time, the investment options within these policies may be limited compared to other investment vehicles. Policyholders may have less control over how their cash value is invested and may earn lower returns than alternative investment options.

4. Surrender Charges:

Surrendering a permanent life insurance policy early can result in significant surrender charges and fees. Policyholders who need to access their cash value or terminate their coverage prematurely may incur substantial financial penalties, reducing the overall value of the policy.

5. Potential Overinsurance:

In some cases, individuals may be sold more life insurance coverage than they actually need. Overinsuring can lead to higher premiums and unnecessary expenses, diverting funds from other important financial goals such as retirement savings or debt repayment.

How much does American Family car insurance cost? 

American Family car insurance costs $1,791 per year on average for full coverage insurance. That is almost $200 a year less than the average national annual rate of $1,982. American Family’s annual average rates are cheaper than most other large insurers except for Travelers and USAA, which sells policies only to active and former military members and their families. 

CompanyAverage annual rate with a clean record
American Family$1,791
State Farm$1,976

American Family Life Insurance offers valuable financial protection and peace of mind to families across the United States. However, it’s essential for individuals to carefully weigh the pros and cons of these policies before making a decision. By considering factors such as cost, coverage options, tax implications, and complexity, individuals can make informed choices that align with their long-term financial goals and priorities. Consulting with a qualified financial advisor can also help navigate the complexities of life insurance and ensure that families are adequately protected for the future.


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